Why social networks have become a recruitment channel for businesses or companies

Are social networks a good way to recruit? Without a doubt, the answer is yes, because according to the latest data, up to 69e companies are using these means to get hold of the services of new talent. Aware of this, candidates also invest time and effort in improving their profiles in the knowledge that it can make a difference when it comes to finding a job.

Why social networks have become a recruitment channel for businesses or companies

Are social networks a good way to recruit? Without a doubt, the answer is yes, because according to the latest data, up to 69e companies are using these means to get hold of the services of new talent. Aware of this, candidates also invest time and effort in improving their profiles in the knowledge that it can make a difference when it comes to finding a job. In fact, according to the 3rd Adecco Infoemplex Report on the Labour Market and Social Networks, up to 76e unemployed people surveyed are looking for work through these platforms, figures that were unimaginable not so long ago. Therefore, it can be said that their use for this purpose is absolutely consolidated and that it is even still in a growth phase.the role of social networks with respect to job search is that of an intermediary between the candidate and the company.

Therefore, they are becoming an ideal alternative to conventional media. Both parties believe that it is an effective method because companies can access accurate information and the applicant can expose and highlight what interests him/her most.According to the Director of Service and Quality at Adecco, Iria Vázquez-Palacios, companies that believe they do not need to have a presence in social networks are mistaken because, even if they do not want to, users will end up talking about them and their opinions will influence, positively or negatively, other Internet users and potential consumers of their products or services. But, then, regarding the presence in social networks, Facebook is the next most used platform for this purpose by both parties followed by Youtube, LinkedIn and Twitter. In many cases, companies even use them to find franchisees and salespeople for their brands, and there is a clear reason why Facebook is the platform with the largest number of users.

The fact that Facebook is the platform with the largest number of users has a clear reason: to be able to maintain contacts with family and friends in a close and intuitive way, something that is applicable to the work environment by transmitting a feeling of greater closeness between companies and their followers. Therefore, we can say that, nowadays, what predominates is the 'social trend'. LinkedIn is the ideal social network to transmit both that you are looking for a job and that you are actively demanding it. In fact, the lack of knowledge about this and the rest of the world could mean, according to the same study, that the candidate will not be hired.

However, even today, recruiters prefer specialized portals and corporate websites to carry out employee searches, considering that social media is exclusively a complement.

Fiona Leblanc
Fiona Leblanc

Incurable web ninja. Passionate beer expert. Extreme tv junkie. Proud food lover. Food guru. Subtly charming social media junkie.

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