An attractively designed website and a catchy domain simply belong together. The name of a commercial presence is the first thing that a visitor perceives on a page. To fall back on the first best term when choosing a domain is therefore a blatant mistake. We will show you what you should pay attention to when choosing a first-class company name!Take your time when choosing a nameUnfortunately, we are constantly confronted with boring and not very meaningful page names on the Internet.
Fortunately, they don't stick in our minds because they don't have any unique selling propositions, they are built up according to the not at all memorable scheme "craft name" and "surname of the company owner" or we can't establish any relation to the company's offer. Therefore, when choosing your domain, do it better from the start! Take a little time to check the domain, when choosing a name for your child, didn't you also give it a lot of thought? Of course, a website cannot be compared to your own offspring. But ideally you want to be successful with your business Internet address for many years, so the domain name you choose will be your constant companion and therefore has a certain relevance for your future (professional) life! What is important when choosing a domain name? A successful domain is usually a keyword or a brand domain, and mixed forms of the two variants are also quite common. With a keyword domain, one or two page-relevant terms, the so-called "keywords", are used.
The keywords are particularly important for search engines, such as Chrome or Google. A simple example: someone who would like to bake an apple pie and doesn't know how to do it will probably type the terms "apple pie" and "recipe" into the text box of their favorite search engine. If you are a provider of baking accessories and your website is now called "apfelkuchen-rezept.de", you have a good chance that the advice-seeking cake baker will see your website.The brand domain is a trademark domain ("brand" is the English term for "brand"). Surely you spontaneously think of many well-known "brands", such as your favorite caffeinated lemonade or your favorite chocolate bar.
As you can see from this little association test, good branding sticks in your mind for a long time! You can choose a fictitious term for your site, which you "burn in" to your customers through appropriate online and offline advertising measures. Both options have their advantages and disadvantages. Therefore, it can make sense to combine a concise keyword and a brand name (under construction).Choice of top-level domain extensionA domain consists of two parts, the top-level domain (TLD) and the second-level domain (SLD). The SLD is the part you are free to choose, as described above.
The TLD is therefore the domain extension, typical representatives are for example "de", "com" or "net". If you are a German company, you should of course choose the de ending, which stands for Germany. However, if you also want to position yourself on the international market, the (additional) choice of the com ending is of course logical. Depending on the orientation of your commercial web presence, many other endings, such as "shop", "info" or "hilfe" can also come into question.